Seed Stage · Footwear · Bengaluru, India www.gochk.com ↗

CHK

ARR₹500 Cr
Customer validated winners75
Designs tested1000+
Units Sold2000
What we do

 CHK designs and sells premium sneakers, wide range, global aesthetic, priced between ₹4–6K, built specifically for India's fashion-first, design-seeking generation that has been forced to either overpay for global brands or settle for homegrown ones that don't match their taste

The problem
India's footwear penetration is the lowest among major markets, offering massive headroom for growth.
Our solution
CHK offers a differentiated product offering with fresh, trend-defining designs and continuous drops at sharp price points. The brand is built on cultural relevance, self-expression, and youth-first storytelling.
Product

What we've built and what's next.

  1. 01
    Design Agility
  2. 02
    Unlimited Designs
  3. 03
    Dual Insoles
  4. 04
    Water & dust resistance
Gallery

Sneak to Our Collection

Why now

The market is moving — timing matters.

India's sports and athleisure market is growing at a 25% CAGR, driven by comfort, design, and functionality as primary purchase drivers.

  • 01
    Expansion of modern trade and digital channels is reshaping consumer purchase behaviour.
Traction

The numbers, said plainly.

ARR
₹500 Cr
Designs tested
1000+
last 4 months
Customer validated winners
75
last 4 months
Units Sold
2000
last 4 months
AOV
₹5K
last 4 months
RTO Rate
20%
Returns
4%

India's footwear penetration is the lowest among major markets — offering massive headroom.

Unit economics

What it costs to make a dollar.

₹5,000
AOV
63%
Gross margin
Distribution

How we reach the customer.

Bangalore, Mumbai & Delhi (2027 Plan)
Cities
  • 01
    Website - www.gochk.com
    —
  • 02
    EBO Channels
    —
Competition

Where we sit.

Positioning
Us Competitors
High · AOV
Low
Low
Range of designs · High
Us · CHK
Nike
New Balance
Adidas
Sparx
Neeman's
COMET
CHK
Our edge

Built to win in this category.

Nike

AOV > 6K

New Balance

AOV > 6K

Adidas

AOV > 5K

Sparx

AOV > 1K

Neeman's

AOV > 2K

COMET

AOV > 4K

Team

Built by people who've shipped this before.

Deepan
Deepan
Strategy & Growth

Private Equity Investor Experience: i Squared Olympus Capital McKinsey & Company

Sankar
Sankar
Business Operations

Co-founder Myntra and Dealshare Experience: AEON Myntra Dealshare

Bharat
Bharat
Product Design & Development

Founder EOSCO Experience: PUMA Adidas Wildcraft

Deepak
Deepak
Merchandising & Sourcing

Experience: Myntra Cult.Fit

Backed by
ACCEL PARTNERS
BLUESTONE
Financials

Historicals and the path forward.

FORECAST → 2026 136 Mn (INR) 2027 2028 2029 2030 1,959 Mn (INR)
Historical Forecast
YearRevenueEBITDAMargin
2026 136 Mn (INR) FORECAST
2027 435 Mn (INR) FORECAST
2028 873 Mn (INR) FORECAST
2029 1,406 Mn (INR) FORECAST
2030 1,959 Mn (INR) — FORECAST
In their own words
“
CHK offers a differentiated product offering with fresh, trend-defining designs.
SOLUTION
“
India's sports & athleisure market is 25% CAGR @ 13%.
MARKET
“
Design Agility - Unlimited Designs - Dual Insoles - Water & dust resistance.
PRODUCT
Data room

Request access to these files.

The financial model, cap table, references and the rest of the diligence pack — granted by the founder, one click for signed-in investors.

The pitch

Read it the way they pitched it.

CHK
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